As part of the campaign, we’re pushing the message that people should learn more about the meat they buy and make conscious decisions based on that knowledge. Since the launch of The Meat Crusade, people are doing just that - we’ve had an unprecedented number of enquiries from groups and individuals who want to take the tour of the John Penny farm and factory, including a visit to the abattoir.
In the past week alone, the Yorkshire site has welcomed groups from as far afield as London and France. It would seem that people are beginning to want to understand how quality meat operations work and wanting to learn the reasons behind why it’s so important to choose meat from ethically farmed, humanely killed animals.
It’s fantastic to see people taking responsibility for the choices they make and actively educating themselves on a subject that’s been sensitive for far too long.
